![]() ![]() ![]() Socially conscious consumers are in search of sustainably sourced and ethically manufactured products. In recent years, people have become more attuned to the power of their purses, which they’ve leveraged to transform industry after industry. “When no information can be secured about the customer, the only sound basis on which to proceed is to assume that he or she is sincere, honest, truthful.” Who is your target customer? What do they already know about your product or service, and what do you need to teach them? Answering such questions can help you meet your audience where they are and market to them more effectively. Knowing your audience is a core principle in every type of writing. The chasm between Gadot’s reality and that of most Americans sparked criticism-but even more frustrating was her failure to recognize this beforehand. ![]() Not taking time to understand your customer is a lost opportunity, and can also make you seem out of touch and unrelatable.Ī few months ago, at the start of the coronavirus pandemic, actress Gal Gadot shared a video of herself and her celebrity friends singing John Lennon’s “Imagine.” You can imagine how well that was received, with millions facing unemployment and economic insecurity in the United States. The more you know about your customer, the better chance you have of forming a connection with them. Putting yourself in another person’s shoes, however cliche, is a useful practice in empathy and a key maneuver to gain customer insight. ![]() Ferret out that reason-and you have the key to his actions.” “There is a reason why the other man thinks and acts as he does. Try honestly to see things from the other person’s point of view Here are a few principles from the book that, when implemented, may add purpose and pizazz to your sales copy. In the book, Carnegie offers a bounty of advice on being persuasive and likeable-two must-have characteristics in the modern world of marketing. Although many of its principles are common knowledge today, glimmers of wisdom can still be found within its pages. With over 30 million copies sold worldwide, Dale Carnegie’s book How to Win Friends and Influence People has become a self-help classic. ![]()
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